Grow your nest egg by supporting the green revolution
We all need to take urgent action on climate change, and we believe that how you invest your money is the biggest difference you can make as an individual.
Funding the infrastructure we need for a greener tomorrow
Your money’s greatest power is its ability to build. When you invest, you are choosing to use your money to build a solid financial future for you and your family. But the investments you make today will also make a difference to the daily lives of future generations, let’s help make that future a green one.
You might think that such problems are for national governments and international organisations to solve. The truth is that collectively we can harness an awful lot of financial clout. In the UK alone, almost £6 trillion is sitting in our savings accounts, pensions and investment portfolios.
Abundance was founded on the belief that everyone should have the choice to invest their money into real green projects that actually help create a greener future - regardless of whether you have £5 or £500,000 spare to invest.
We have spent well over a decade offering direct investments that back the companies and places building out green energy projects. This has included exciting future possibilities like harnessing the potential of tidal power around our shores, and rolling out the charging infrastructure to power the increasing number of us choosing electric cars. And we help fund the councils who are working to deliver low carbon futures for the places we live and work. However you choose to invest with us, you can unlock the power of your money to create a greener future for us all.
Using green finance to build greener places for everyone
The climate crisis is affecting every place on the planet in a unique way. It is essential that we develop our response to the challenges it creates from the ground up. What works in Leicester might not hold for Penzance or Aberdeen. What is needed in our cities, where problems such as urban flooding are a growing threat, is very different from rural communities where access to sustainable transport options is a major challenge.
That’s why we have always been passionate advocates of people-powered green finance. We believe that some of the money we have sitting in our bank accounts could be put to great use by the organisations who are working to create real impact for their communities.
This isn’t just about doing the right thing; it is the most effective and efficient way to deliver green investment. (Indeed, recent research found that place-based investing can create up to three times more positive impact than a national 'one size fits all' strategy.) We have always understood this, which is why we are focussed on offering investments that put places and people first.